Face-to-face communications build trust. SMFG’s community and external relations are based on regular visits to communities and local authorities at all levels, including officials as well as religious and traditional authorities.
Whether through formal meetings or informal dialogue, the company seeks a climate where people can communicate their perspectives, suggestions, questions and complaints openly and without fear, in whatever language they prefer. SMFG’s community relations team is composed of people from Guinée Forestière, knowledgeable of local traditions, values, authority structures, protocols and communications. Communications frequently occur by telephone, too. SMFG has a open ‘hotline’ for anyone to ring in whatever language the person prefers, to ask questions, make a complaint or provide information. The hotline’s number is widely posted in surrounding villages.